A successful proposal needs to first integrate everyone’s ideas
One of the biggest frustrations in advertising is how much the proposal changes with each stakeholder. Everyone thinks they know what the client wants and they continuously change their ideas only to realize that the client has a very different direction in mind.
The key to a team’s efficiency is seamless communication
When I first started working in advertising, I noticed just how busy everyone was. Someone would be rushing to get to a meeting, hurrying to a film shoot, or frantically finding props for a set. In an ad agency, there seems to be an endless amount of work and never enough people around to complete it.
Because of this lack of resources, I had to wear many hats as a junior. Often the Creative Director would give me a simple brief just before putting me on projects that I was not qualified to do. I remember once I was tasked with directing a commercial. The people on set were nervous and apprehensive about my inexperience, and rightly so. At the end of the day, I had to give the Creative Director Polaroid photos of the shoot and he was not impressed or happy with the updates. A lot of things were missing or wrong due to the lack of communication.
Brainstorming is not a one-person show
I faced a ton of challenges as a rookie creative director. Some were expected, others caught me completely by surprise, keeping my team motivated was a real challenge. I expected every person to bring a ton of ideas to the table and willingly discuss those ideas inside and out. Unfortunately, that wasn’t the case. No comments were given, my team was silent which led me to be the only one talking during a brainstorm session.
An easier way to ideate
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Jamboard helps CDs to conduct brainstorming here, there, and everywhere
The holiday season is always one of our busiest times of the year. Office parties, travel, and last second RFPs are a fact of life. Shootings are in progress or wrapping up, new business is being pitched, talent is being scouted, while life during the holidays goes on. Two years ago, I was on a shoot during the holidays, and things got a little crazy.